4K 4Charity races past $1MN at NAB 2019 | 4K/UltraHD | News | Rapid TV News
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The 4K 4Charity Fun Run held on 9 April at the 2019 NAB Show has broken records for participants and has now seen cumulative gross proceeds exceed more than $1 million.

4K4Charity 19APril2019Organised by AWS Elemental, an Amazon Web Services (AWS) company, the 4K 4Charity Fun Run Series is a 2.49 mile/4 km running and walking event held at the NAB Show in Las Vegas, IBC in Amsterdam and Portland, Oregon. It aims to raise awareness and financial support for global and local non-profit causes that support increased diversity and inclusion initiatives.

The NAB 2019 run saw more than 735 individuals registered and raised more than $68,000 for Girls Who Code, a national non-profit organisation working to close the gender gap in technology and to change the image of what a programmer looks like.

“Thanks to the commitment and generosity of sponsors and individual registrants alike, more than $1 million in proceeds are being put to work today to help people marginalized by our society and educational systems find opportunities for success,” said Laura Barber, co-founder of the 4K 4Charity Fun Run Series. “With your on-going support, we are enriching our industry by making it better for everyone.”

Sponsors for the 4K 4Charity held at the 2019 NAB Show included Arc Publishing, Bitmovin, Brightcove, Dolby Laboratories, Eluvio, FEED, Irdeto, Leyard and Planar, Raz Public Relations, Sports Video Group, Verimatrix, Vidispine, Wall Street Communications, and Zappos. Rapid TV News has been a long standing participant and support of the event.

The next 4K 4Charity event will be held on September 14, 2019, during the IBC Show in Amsterdam. More details and contact information for potential sponsors are available at https://4k4charity.com/ibc