Entertainment as well-loved as ever | Media Analysis | Business
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
Genre fragmentation and the imminent end of traditional programming have long been predicted, but research from Médiamétrie has found that in all of the world’s major TV markets entertainment shows still capture huge audiences.

mediametrie 19April2019The Entertainment TV Report - 2nd Edition 2018 surveyed programmes in 11 countries and found that on average, TV channels devoted a third of their primetime schedules during the year to entertainment formats. Moreover, during primetime, entertainment shows helped boost audience figures for three quarters of the major channels studied, and increased the market share by 24% on average compared with the slot average.

Although all the countries in the study devoted a significant part of their primetime schedules to entertainment, there were some disparities between them. Japan and the United States dedicated 58% and 53% respectively of total primetime on main channels to entertainment programming while in France and Germany this was 22% and 17%.

In terms of entertainment genres, factual was the most widely broadcast, just ahead of reality competitions and variety shows; game shows follow a little further. On the other hand, regarding consumption, reality competitions were most popular, far ahead of factual entertainment and variety shows.

The countries with the highest number of successful entertainment exports were the UK, the United States, the Netherlands, Sweden and Belgium. Programmes include: Got Talent (USA), Strictly Come Dancing (UK), The Farmer Wants a Wife (UK), and Survivor (Sweden), which were all ranked among the top shows in at least five of the eleven countries studied.

Médiamétrie described 2018 as an excellent year for entertainment formats, with double the number of launches seen in 2017, with 17 additional launches in the year. The majority of these new launches were original programmes and in this regard the UK performed particularly well, with four original new programmes ranked in its top 15 primetime entertainment ratings. These included The Great Stand Up To Cancer Bake Off, The Generation Game, Who Wants to Be a Millionaire and Gordon, Gino and Fred: Road Trip.

Entertainment adaptations accounted for a third of new launches. They included titles such as Ninja Warrior, adapted for the first time in Israel and Grandpas Over Flowers, a South Korean format that was successfully adapted in the Netherlands. In terms of genre, reality competitions prevailed, with 14 new launches. Within this category, talent shows dominated (8 out of these 14 launches), including: The Voice, The Great Bake Off, Got Talent and Sewing Bee.

Looking at how these showed were viewed, the Entertainment TV Report - 2nd Edition 2018Entertainment TV Report - 2nd Edition 2018 found that among online screens, the computer was still the favoured platform. French audiences spent 41% of total online screen viewing time for primetime entertainment watching on a computer, for the Dutch audience it was 47% and for the British audience 38%. However, Médiamétrie noted that the importance of small screens such as tablets and smartphones should not be underestimated.