Beachfront opens STB VOD programmatic ad capability | Ad Tech | News | Rapid TV News
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In a move that the company says makes it the de facto programmatic video advertising platform, programmatic video advertising provider Beachfront has announced its new MVPD-side technology stack to monetise set-top-box VOD inventory.

beachfront 18April2019By streamlining its VOD and OTT advertising offer, the company says that it is creating net new revenues and inventory for publishers and MVPDs. In addition it regard the announcement as marking a renewed emphasis for Beachfront on TV advertising, plugging MVPDs into the modern demand-side of programmatic OTT ad buyers, and creating a new real-time biddable sales channel to unlock revenue from historically undervalued set-top-box VOD inventory.

The launch also sees the expansion of Beachfront’s OTT programmatic technology into linear TV and VOD via a direct integration with a top 10 MVPD. For the first time, Beachfront is providing the cable industry with the ability to execute dynamic ad insertion (DAI) in the VOD environment, in real-time, that plugs directly into the modern demand-side of digital OTT.

“This new VOD product is more than a decade in the making. We’ve invested heavily over the years to develop what is now a turnkey system for MVPDs,” explained Beachfront CEO Chris Maccaro. “And with an immense amount of complicated development work behind us, we’re pleased with how smoothly our new product was integrated with one of the top MVPDs in the US. Set-top box VOD inventory is some of the highest value inventory in media...Crossover technical strategies bridging TV and digital advertising have proven difficult to execute. Now, VOD dynamic ad insertion can easily plug into programmatic advertising channels, enabling VOD to live up to its commercial promise.”