My5 beefs up content with first-run Sony drama acquisitions | VOD | News | Rapid TV News
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Reflecting its My5 VOD service’s strategy to complement its catch-up programming from its parent’s linear channel and that from third-parties, UK broadcaster Channel 5 has acquired two new drama series from Sony Pictures Television.

my5 4March2019Channel 5’s recent move into drama began in late 2018 with Blood and Agatha and the Truth of Murder, which both drove a high volume of streams on My5. Upcoming dramas Clink and 15 Days will debut on My5 this spring. The new programming comprises mystery series Bloom (6 x 60’) and crime drama The Oath (10 x 60’) which will both air later this spring on My5 as first-run exclusives in the UK and will strengthen the platform’s slate of scripted drama.

Bloom is set in a rural town in Australia, one year after a devastating flood kills five locals, whilleThe Oath follows a criminal gang in the US made up of a band of men and women sworn to uphold the law.

“We know that high quality drama drives VOD viewing and loyalty so it’s an important part of our acquisitions strategy as we scale up the platform,” commented, James Tatam, VP of commercial, digital and operations at Channel 5. “With a diverse range of content from the Channel 5 pipeline and our strong selection of content from third-party partners, there’s something for everyone to enjoy on the platform.”

In the past year, My5 has moved to complement Channel 5’s third-party programming slate based on partnerships with PBS America, Together channel, Little Dot Studios, BET and A+E Networks UK for its free-to-air entertainment channel BLAZE, resulting in an additional incremental 1500 hours of content. Most recently, a content partnership with HOT Telecommunications Systems brought My5 its first foreign language content.