Lucas Bertrand launches VOD storefront insights and analytics | Infrastructure | News | Rapid TV News
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After research indicated that distribution revenue from could be significantly increased with better visibility, management and optimisation of film and TV assets on VOD stores, Lucas Bertrand has announced Looper Insights.

Lucas Bertrand Looper 18April2019Developed in-house exclusively for the film and TV industries, Looper Insights’ proprietary technology allows IP owners to see, manage and optimise their titles, enabling the management of availability, pricing, packaging and placement in each market and across each store. This is achieved via algorithms that turn data into actionable insights.

Among other functions, the platform allows companies to track and optimise merchandising, optimise artwork, drive social media ROI and make smarter distribution, pricing and marketing decisions based on observable sales trends analysed with artificial intelligence and machine learning tools.

Looper Insights calculates that the optimisation of data can help boost VOD revenues by at least 10%. “E-commerce has evolved to offer excellent user interfaces and top-class analytics that benefit all parties, but entertainment distribution simply hasn’t kept pace,” remarked Looper Insights founder and digital-media and VOD specialist Lucas Bertrand (pictured). “It’s clear that the future of VOD distribution is smart and autonomous, but at this point distributors are flying blind. Looper Insights will help them realise the full earnings potential of their IP.”

The development of Looper Insight’s software has been funded by a consortium of private investors. New venture capital partners are due to be announced in the coming weeks.