BitMovio adds over 600 hours of Endemol Shine content to video marketplace | Programming | News | Rapid TV News
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Just as it opened a new office in Los Angeles, video entertainment marketplace provider BitMovio has announced a partnership with Endemol Shine International to offer over 600 hours of the latter’s content to its streaming video platform.
BItmovio 17April2019
Currently in open beta, BitMovio allows content creators to create personalised channels with pre-recorded content, programmed content and livestreams via mobile or desktop, and set pricing and business rules to instantly engage with their global audience. Viewers can enjoy both free and paid content and interact directly with content creators and other members as well as support content creators by tipping and gifting.

The sales and distribution arm of global producer and distributor Endemol Shine Group will bring reality, talent and game show franchises worldwide, many of which will now be available to BitMovio audiences, including Total Wipeout UK, Charm School, Flavour of Love, For the Love of Ray J, Rock of Love, Surreal Life, The Almost Impossible Game Show UK.

“We are continuously looking for new ways to reach audiences around the world with our programming and BitMovio bring a new exciting approach to managing, distributing and monetising video content,’ commented Cathy Payne, CEO of Endemol Shine International. “We believe that this innovative platform will enable viewers to access our content however they want, whenever they want.”

Throughout the open beta, BitMovio says that it plans to launch new features that help members further engage with each other and enable proper compensation of the value and attention contributed by content creators and consumers. In its latest development move, BitMovio is also releasing updates to its MoviBits in-platform virtual currency referral rewards programme and its reward-based video advertising service for mobile products to further enrich the platform’s interactive experience. The latter will enable BitMovio users to earn MoviBits by viewing ads. Audiences can now access the open beta in the Apple iOS devices as well.

“We recently welcomed in global audiences to join our open beta and engage with content creators and community through a variety of interactive features and payment models, including through cryptocurrency and our innovative MoviBits virtual currency and rewards product,” added BitMovio co-founder and CEO Simon Zhu. “It's important that we continue to bring new premium content to our platform as well, while we continue to release platform feature updates. We’re looking forward to seeing how viewers respond to Endemol Shine’s collection of popular shows.”