Bitmax inks media management and licensing deal with Here Media | Infrastructure | News | Rapid TV News
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Hollywood-based digital media management and licensing company Bitmax has announced a multi-year deal to provide digital media processing and licensing services for global film and TV creator and distributor Here Media.

John Mongiardo 17April2019As part of the agreement, Bitmax will take on a range of processing services for Here Media’s films and TV series as well as its global channel, Here TV.

Launched in 2004, Here TV, is claimed to be the world’s first SVOD LGBTQ+ video service and is available on all major US cable operators including Xfinity, Spectrum, Dish, Optimum, FiOS, U-Verse, Cox, Atlantic Broadband, Buckeye, RCN, Frontier, WAVE and WOW! as well as Amazon, Roku, Sling TV, Google Play. It is also available on the Here TV app where it can be viewed on iOS and Android mobile devices.

Bitmax will also sublicense select titles on digital storefronts, MVPD and OTT providers. Bitmax says that it will avail the programmes, provide transcoding, closed captioning, metadata packaging, ad-break conditioning, distribution and royalty processing services.

“Collaborating with Bitmax allows us to concentrate on the art and voice of our creative offerings rather than the technical aspects of media encoding and delivery,” commented Here Media president and managing director John Mongiardo (pictured). “Through this partnership, we can scale distribution and deliver our channel and award-winning programmes to viewers on the world's most popular platforms and devices.”

“We are delighted to be working with a progressive company like Here Media as they continue to bring critically-acclaimed content to audiences everywhere, and we are particularly excited they will be among the first of our customers to take advantage of our new [Maestro] orchestration tool,” aded Bitmax CRO Jim Riley.