HBO taps Avid for content finishing | Infrastructure | News | Rapid TV News
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HBO has turned to production technology leader Avid to re-define the promotional content finishing workflows that serve all of the network’s distribution outlets.

hbo 17 april 2019HBO’s approach includes unlimited on-demand licences for Avid Media Composer nonlinear editing systems. It is designed to allow the network’s production engineering group to scale editing resources up and down on-demand, to address end-user demand from marketing, sports, documentary and home entertainment to create their promotions and market their programming with greater agility and speed. HBO’s virtualised Media Composer deployment meanwhile also integrates with its Avid NEXIS storage resources.

“Our production engineering group supports hundreds of clients who create promotions and packages to drive the success of HBO’s growing offerings, so we’ve established an efficient, on-demand resource that corresponds to the elastic needs of the operation,” said Stefan Petrat, SVP, Media Technology, HBO. “As needed, we can spin up our Media Composer seats and have hundreds of editors working on promotional pieces for all HBO distribution outlets. When that push is over, we can immediately spool down our excess systems.”

“HBO’s production engineering group is taking an inventive approach toward unlocking new gains in post-production performance, and Avid is very pleased to support their vision with the virtualisation of Media Composer,” said Jeff Rosica, CEO and president, Avid. “It’s exciting to see world-class customers like HBO successfully rethinking and reimagining the sheer scale of their workflows with Avid tools and solutions.”