CAA partners with Parrot Analytics on audience demand measurement | Infrastructure | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
Data analytics firm Parrot Analytics will provide leading entertainment and sports agency Creative Artists Agency (CAA) with global analytics data and solutions with insights on worldwide audience demand for entertainment content.

creativeartists 17April2019This advanced dataset, which collects data from social media, video streaming, peer-to-peer protocols, photo sharing, blogging and research platforms, creates a holistic content demand measurement tool that highlights how content resonates with consumers. These metrics span across audience consumption in more 100 countries, 100 languages and more than 3.5 trillion data points – and will add to CAA’s existing data platform that helps agents identify and create the best opportunities for clients.

“Our goal is to unlock the magic of content through our products. We’re excited to be working with CAA in the coming years to help deliver on our mutual mission of connecting creators with consumers,” said Parrot Analytics Wared Seger. “By leveraging the power of global content demand analytics, we can give CAA’s data science teams access to our state-of-the-art datasets, allowing the agency to continuously drive its clients’ ideas, interests and opportunities forward.

CAA executive Freddy Flaxman added: “With more content for consumers to watch than ever, leveraging Parrot Analytics’ unique tools to identify audience demand for content will help us to continue identifying the best opportunities for our clients.”