Hotstar shatters live streaming record as 267MN register to watch IPL | Ratings/Measurement | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
Indian streaming platform Hotstar has registered 267 million viewers in the first three weeks of this year’s Indian Premier League (IPL) cricket tournament - more than the 202 million attracted in the entire 2018 season.

IPL 2019 logo 8 April 2019Hotstar also set a global live streaming record once again with a concurrency of 12.7 million viewers during the Royal Challengers Bangalore v Mumbai Indians match on 28 March 2019. This compares to its own previous record of 11.2 million concurrent viewers during the India v New Zealand T20 match.

Star India’s online video platform has witnessed a 2x growth in watch time over the same period last year.

“The remarkable rate at which the viewership has grown over the years is testament to the audience pull that VIVO IPL enjoys. On the back of this, Hotstar continues to break records by raising the bar in reinventing the sporting experience for millions of Indians. These staggering numbers in just three weeks signify the platform’s immense reach and scale, as well as our technological ability to deliver an uninterrupted, immersive cricket watching experience for consumers,” said Varun Narang, chief product officer, Hotstar.

As well as streaming the IPL action in eight languages, this season Hotstar has launched the first-ever social cricket-watching experience Koi Yaar Nahi Far. Irrespective of location, viewers can invite their friends and family to the platform, watch the matches, and participate in the Watch ’N Play game together. Fans can compete and see where they stand against their friends and family through the new social leaderboard.

The news comes after BARC India measurement data showed 345 million viewers have tuned in to watch the first two weeks of IPL 2019 broadcast coverage on Star India.

The 12th edition of the T20 league began on 23 March and runs until 12 May 2019.