ThinkAnalytics beefs up sales management team | Major Businesses | Business
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Content discovery solution provider ThinkAnalytics has announced the return of Chris Tooke to the management team as senior vice president for new business sales, Europe and Asia.

Chris Tooke 16April 2019After spending 18 months in TV security and advertising roles, broadening his experience of the industry, Tooke has come back to drive new business initiatives and partner relations in both Europe and Asia.

A particular target will be new and emerging streaming services offering live premium content where ThinkAnalytics believes that its platform can boost viewer engagement, ensure service loyalty, and help provide a faster return on content investments.

“The myriad opportunities opening up to help premium streaming services to boost engagement was one of the reasons for my return,” Tooke remarked. “These firms’ investments in premium content make personalised recommendations and content discovery a must have if they are to thrive in the long term.”

“Chris is a great asset to the company. He has a wealth of experience and is adept at helping to show customers how our world-leading platform can help operators increase engagement and loyalty across their customer base,” added ThinkAnalytics chairman Eddie Young. “Chris has the drive to further ensure that ThinkAnalytics continues to be the dominant worldwide force in content discovery and will help us to meet our ambitious growth targets by forging new industry partnerships and new customer wins throughout Europe and Asia.”