DAZN’s Perform creates global sports tech platform with STATS | Major Businesses | Business
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Global sports media firm DAZN Group has announced the spin-off and merger of its Perform content subsidiary with AI provider STATS to create a new global sports technology platform.

DAZN 18Oct2018With over 1,500 employees in over 30 global territories, Europe-based Perform works with media owners, rights-holders, bookmakers and professional teams to produce and distribute sporting content. It creates, collects and distributes sports data via Opta, performance data and tools to drive on-pitch analysis through OptaPro, sports news and content through Omnisport, and betting content through RunningBall and Watch&Bet.

The newly merged company will combine STATS’ expertise in artificial intelligence with both companies’ historical archives, creating a library of sports data primed to be unlocked by AI. The two companies believe that pairing deep, granular data with leading AI solutions will accelerate innovation by generating machine learning predictions to improve team performance and player evaluation, automating natural language insights for broadcasters and sports technology and forming new data to provide sportsbooks with boundless player props and precise projections of sports outcomes.

“Bringing Perform into the fold will create the most advanced artificial intelligence company in sports, providing deeper, more robust data and insights, which is essential to our global partners,” remarked STATS CEO Carl Mergele. “Not only will we be able to improve our offerings to existing customers, we now have the opportunity to expand our presence in global markets where Perform has paved inroads for years as a leader in digital sports content.”

The transaction was enabled by an investment from Vista Equity Partners, a leading investment firm focused on enterprise software, data and technology-enabled businesses. DAZN will receive a combination of cash and a significant minority stake in the newly formed company.

“It’s great to welcome a new era for all our content products, B2B partners, and Perform colleagues,” added DAZN Group CEO Simon Denyer. “Over 12 years we created a leading global portfolio of content and clients, but the combination of STATS and Perform takes the service to a new level of potential for everyone. While we will continue as an active minority shareholder in the new business, this deal also allows the group to focus on DAZN, into which we will invest all net proceeds from the deal.”

The transaction is expected to close in the second half of 2019 and is subject to customary closing conditions and regulatory approvals.