SonyLIV adds sports to premium subscription pack | VOD | News | Rapid TV News
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Indian streaming platform SonyLIV has unveiled a premium subscription plan which now includes live sports events such as UEFA Champions League and NBA, alongside international content and originals.

sony liv The annual plan for INR 499 or monthly INR99 also includes the recently acquired UK titles Victoria, The Good Doctor season 2 and Counterpart season 2.

A ‘sachet’ bundle previewing all SonyLIV content for a week is also now available for INR29. The digital video platforms plans to add more variations to its subscription offers at a later date.

“Inclusion of live sports in our premium offering reinstates our effort in giving digital consumers the best assortment of content at affordable prices. With the biggest of live events across games, SonyLIV has been a front runner in re-shaping India’s sports ecosystem. Keeping in mind the convenience and value proposition for our consumers, this announcement is a step ahead in our commitment of emerging as the biggest sports destination in India,” said Uday Sodhi, business head, digital, Sony Pictures Networks India.

India is one of the fastest growing markets for video consumption today. According to the latest BCG Report, the Indian over-the-top (OTT) video industry will support 40-60 million paying subscribers by 2023. Like its rivals, SonyLIV is hoping to capitalise on falling data prices and user accessibility to attract a larger customer base.

“Sports content is one of the most potential drivers for consumption on SonyLIV with almost 3,000-4,000 live games every year spread across sports like cricket, football, tennis, fight sports and basketball,” the company said.

Most recently, SonyLIV and its parent broadcaster Sony Pictures Networks (SPN) India picked up the media rights for the Tokyo 2020 Olympic Games and the Winter Youth Olympic Games Lausanne 2020.