Building on all the technologies used in its existing Genova Live product, the Genova File solution is a enables the transmission of 4K/Ultra HD content. Operators using both solutions – Genova File and Genova Live – can prepare their ad assets so they are encoded in the exact same way as their ad feeds. Fundamentally, the new version is said to be able to allow operators to cut their hardware costs while enabling what the company calls ‘seamless’ switching during ad insertion. Moreover, the company claims that by using GPU acceleration, Genova File cuts hardware costs to about one-tenth the cost of traditional CPU-based encoding.

Genova File is said to bring greater choice, as it can be deployed in both private and public cloud environments. As it supports different encoding modes, operators can choose whether to prioritise quality or speed.

As the first Linux-based file encoder, Genova File is also attributed with bringing operators the elasticity they need in businesses where demands ae increasing. Anevia sees elasticity as important in the context of file encoding, where batch processing is the norm: a large number of files need to be encoded sporadically, resulting in transcoding spikes, that only an elastic computing infrastructure can absorb.

“Programmatic video advertising is on the rise – and expected to account for 90% of all digital video advertising by 2022.” said Anevia compression products EVP Jerome Blanc. “But while it’s important to get the right ad in front of the right eyes, it’s also crucial to make the viewing experience as smooth as possible. As part of our end-to-end video-delivery solution, ultra-high-speed Genova File makes this possible."