Pūkeko, Breakthrough, Hengxin open new chapter with Book Hungry Bears | Deals | News | Rapid TV News
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Pūkeko Pictures has inked a deal with Canada’s Breakthrough Entertainment and Hengxin Shambala Kids in China to come on board as co-production partners on the brand new CGI picture-book pre-school series, Book Hungry Bears.
Breakthrough Pūkeko 15April2019
The Book Hungry Bears — Crystal, Boomer, Melody and Scout — love picture books and every day they go on adventures in a paper world in search of and successfully finding a story book to share. They cuddle up close and settle down to enjoy the story, and share their delight and engagement with the book as they ask each other questions, point to the illustrations and get caught up in the story. The bears’ adventures take place in a crafted world of paper and cardboard that families can recreate.

Book Hungry Bears is created by and based on an original idea from Pūkeko Pictures’ co-owner and chief creative officer, Martin Baynton, a writer and illustrator of more than 30 children’s books including Jane and the Dragon, and the Fifty the Tractor series. A 52x11’ series has now been commissioned by Canada’s TVOkids and TFO, in association with Knowledge Kids. The programme was produced with the financial participation of Shaw Rocket Fund and Canada Media Fund and produced in association with Knowledge Kids.

“It’s an honour and privilege to be working on such an amazing series with Pūkeko Pictures and Hengxin Shambala Kids, said Ira Levy, executive producer for Breakthrough Entertainment. “ Book Hungry Bears is a wonderful, colourful and beautiful way to introduce young children to storytelling. At its core, it captures that magical moment when pre-schoolers connect to their world through the simple act of having a book read to them by a parent, relative, teacher or friend.”

Marney Malabar, director kids TV, TVO added: “Supporting literacy and the love of reading from the early years is one of the cornerstones to becoming a lifelong learner. TVOkids is proud to be a partner on Book Hungry Bears, to reinforce important moments that build foundational literacy, and to delight our young audiences with the art and wonder of storytelling.”