Bambu set for OTT distribution on Future Today | VOD | News | Rapid TV News
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Cinedigm’s Chinese entertainment channel BAMBU is to be streamed across the US, on over-the-top (OTT) platform Future Today from June 2019.

Cinedigm Bambu 12 April 2019Future Today will, said Cinedigm play a “crucial role” in the monetisation of BAMBU when it launches on the advertising video-on-demand (AVOD) service.

In March, LA based content aggregator and distributor Cinedigm announced it was to acquire Future Today, which owns and operates more than 700 content channels and has over 60 million app installs. It manages OTT services for more than 350 content owners, producers, distributors, and media companies.

"Cinedigm is proud to continue our partnership with Future Today Inc, as we re-launch BAMBU on their diverse network of platforms,” said Erick Opeka, president of Cinedigm Digital Networks.

"Their long-established and highly successful advertising and sales strategies are a truly invaluable resource that will play a vital role in further expanding our reach. We look forward to introducing BAMBU to an even wider audience, providing them with a unique viewing experience that they simply cannot find anywhere else.”

Focussing on Millennial and Gen Z viewers, BAMBU offers curated programming for the US that features modern action epics, intense serials, romantic comedies, sci-fi, horror, and fantasy adventure sagas, as well as music and reality series, and educational programming.

Films on the channel will include China Lion titles such as Jackie Chan fantasy Namiya and blockbuster Detective Chinatown; along with Ziyi Zhang in spy farce My Lucky Star; sci-fi mystery Battle Of Memories; supernatural rom-com Beautiful Accident; road trip comedy Breakup Buddies; and the noir-inspired crime epic Cock And Bull.

In December 2019, Cinedigm announced a partnership with China International Television Corp, a subsidiary of state broadcaster CCTV, to carry 500 hours of Chinese TV content on BAMBU. The titles include the classic Journey To The West and documentary series A Bite Of China.

Vikrant Mathur, co-founder of Future Today said: “Our talented team has had great success in the launch and monetisation of hundreds of networks, and we are excited to bring this expertise to BAMBU on an even larger scale, as we work to give the platform the widest distribution among all Chinese-content channels in the United States”.