Hot Ones Malaysia to kick off on iflix with Anwar Ibrahim | Programming | News | Rapid TV News
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Founder of Malaysia’s Reformasi protest movement Anwar Ibrahim is to guest on the launch show of interview format Hot Ones in the country on streaming service iflix in May.

DSAI on iflix 12 April 2019The viral format made famous by First We Feast sees both host and guest eat increasingly spicier chicken wings throughout the interview. The iflix version will offer guests hot satay, where each bite is followed by a no-holds-barred question solicited directly from Malaysians on social media.

Following a host of A-list celebrities and athletes including Gordon Ramsay, Kevin Hart, Natalie Portman and Shaquille O’Neal onto the show, the political figure widely tipped to be Malaysia’s future Prime Minister will take the heat of both the questions and the satay.

Malaysian-German film actress, singer, and environmental activist, Maya Karin, will host the interview on 9 May.

“We have an unprecedented opportunity to create content on topics that interest and resonates deeply with Malaysia’s youth culture. We know this, because we’re putting the power in their hands to candidly confront topics with a Malaysian political heavyweight and an enigma of a character like DS Anwar Ibrahim,” said Mark Francis, global director of original programming, iflix.

“Our social media-savvy audience is enormous and hugely influential, leading the way in defining and shaping trends and innovation in media and culture. This exclusive iflix original production represents a significant step forward, combining world-leading formats with cultural relevance and local flair,” he added.

The Malaysian version is the second localisation of the Complex Network viral hit by iflix following following Hot Ones Philippines with host Sam YG, which premiered in October 2018.

"Struggling with spicy food is a universal experience, so it's fun to see our unique interview concept spread to other countries and personalities through our partnership with iflix," said Hot Ones creator and First We Feast GM Chris Schonberger.

"There's no better way to cut through the jargon and get to know the real person than by having a shared experience such as tackling some of the world's spiciest food. We're thrilled to kick off the Malaysian version of Hot Ones with someone of DS Anwar Ibrahim's stature and look forward to continuing to push diverse conversations internationally,” he added.