AT&T, Comcast and Disney set to struggle in streaming in global markets | Media Analysis | Business
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A study from Rethink TV has warned that despite the huge optimism surrounding the mega pay-TV firms following the spree of M&A over the last year, only Netflix will enjoy ‘rock steady’, uninterrupted growth.

Rethink 10April2019The Disney, AT&T, Comcast Stumble In The Netflix Slipstream - Revenue Forecasts to 2024 study calculated the video revenues for four of the world's largest pay-TV and predicts that AT&T, which spent $85 billion buying Time Warner; Disney, which has acquired 21st Century Fox for $71 billion, and Comcast which has owned NBC-Universal for a while now and which has just acquired Sky for $39 billion in Europe, will all experience reversals as service cannibalisation affects their ability to build of streaming revenues.

AT&T is projected to struggle to accelerate its belief in addressable advertising, while Comcast will do well outside of the US in both advertising and pay-TV, but come last in the race for SVOD subscribers. Disney, which Rethink TV noted holds wild cards in ESPN+ and a massive movie catalogue starts from a leading position, but is predicted to struggle to make inroads into SVOD globally, despite inheriting some key leading positions in places like India.

By contrast, Rethink TV believes that by 2024 Netflix will remain the dominant force in streaming, earning more streaming revenue than the big three put together and it will have a growing influence on what is watched around the world. Its market share is said the analyst set to dilute from 63% in 2019 to 52% by 2024, but its forecasts show that Netflix cannot be shifted from the number one spot.

In the Disney, AT&T, Comcast Stumble In The Netflix Slipstream - Revenue Forecasts to 2024 study, the analyst also questioned the investor community, posing whether instead of asking how can Netflix work on multiple fronts, it should be asking is how can the other three, and other companies like Apple and Facebook, keep enough of their existing content revenues to remain relevant.