NAB 2019: Broadcast consortium sets broad ATSC 3.0 deployment by 2020 | Broadcast | News | Rapid TV News
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A grand coalition of broadcast television station groups – including both network owned-and-operated stations and affiliates, as well as public broadcasters – have announced plans to deploy Next-Gen TV in the 40 largest US TV markets by the end of 2020.

phoenix 10 april 2019Fox Television Stations, NBCUniversal Owned Television Stations, Univision, SpectrumCo (whose members include Sinclair Broadcast Group and Nexstar Media Group) members of the Pearl TV business organisation (including Cox Media Group, The EW Scripps Company, Graham Media Group, Gray Television, Hearst Television, Meredith Local Media Group, Nexstar Media Group and TEGNA). Additional supporting broadcasters include America's Public Television Stations (APTS), Capitol Broadcasting, Hubbard Broadcasting, News-Press & Gazette Broadcasting, and public broadcasters participating in the Phoenix Model Mark  Next-Gen TV test.

The market-driven effort builds on the testing and rollouts that have already taken place not only in Phoenix but in Dallas, Baltimore, East Lansing, Mich, Raleigh, NC and Santa Barbara, Calif.

An expanded launch of Next-Gen TV will bring together broadcast and broadband functionality to give audiences more content and choice. Deployment of ATSC 3.0 will provide information and entertainment to ATSC 3.0-equipped television receivers, to automobiles, and to other digital and mobile consumer devices.

This first wave of over-the-air Next-Gen TV service will begin with several markets slated for launch this year, with dozens more planned through 2020. This timeline is concurrent with the anticipated 2020 introduction of consumer devices equipped to receive the advanced signals.

Subject to final engineering and required approvals, consents and FCC license modifications, the first markets with transitioning stations (ranked by population) include: Dallas-Ft. Worth, Houston, San Francisco-Oakland-San Jose, Phoenix, Seattle-Tacoma, Detroit, Orlando-Daytona Beach-Melbourne, FL, Portland, OR, Pittsburgh, Raleigh-Durham, NC, Baltimore, Nashville, Salt Lake City, San Antonio, Kansas City, Columbus, OH, West Palm Beach-Ft. Pierce, FL, Las Vegas and Austin.

"We know consumers are excited about all the benefits ATSC 3.0 will deliver," said Brian Markwalter, SVP, research and standards, Consumer Technology Association (CTA). "And we expect CES 2020 will feature a wide variety of reception devices – integrated 4K Ultra HD TVs, gateway receivers, portable devices and more – optimised for reception of Next-Gen TV signals."

*** NAB *** www.nab.org president and CEO Gordon Smith added: "Broadcasters across America will utilise the advanced capabilities of Next-Gen TV to both delight our audiences with the best entertainment while performing a valuable public service. One of the most compelling features of Next-Gen TV will be the life-saving alerting functions that will give our nation's first responders the ability to use the broad reach of local television to keep viewers informed during emergencies. Our members' news departments will come to rely on the advanced capabilities of Next-Gen TV as a resource to forge even stronger connections with the citizens we serve every day."