VOOT looks to scale up audience, advertisers and content offer | VOD | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
Viacom18’s video-on-demand (VOD) platform VOOT is aiming to reach 100 million monthly active users in the current fiscal year, up from 40 million, with more than 30 originals set to entice them.

Voot logo 7 Feb 19Series soon to stream on India’s second largest advertising supported VOD (AVOD) service include the originals Law and Honour, Naaz, Love All, The Raikar Case, Kaisi Yeh Yaariaan - Season 4, Marzi and Asura.

In addition, VOOT has announced the launch of VOOT Studios - a content technology solution for advertisers looking to connect with digital audiences with branded shows, sponsorships, and interactive formats.

The company is also to diversify from its current AVOD business model, adding VOOT Kids proposition, as well as VOOT International and VOOT Freemium service.

“India will have an online consumer base of more than 500 million by 2022. Of this, more than 3/4th will be consuming video content. While technological advancements allow us to personalise content consumption, growth for the category will come from our ability to segment our offerings to multiple consumer segments accelerated by the three A’s – accessibility, availability and affordability,” said Sudhanshu Vats, Group CEO and MD, Viacom18.

“VOOT has crossed the 100 billion watch minutes’ mark in three years and we are now targeting 100 million monthly active users within this financial year. Additionally, we are segmenting the VOOT business into four uniquely focussed propositions – the existing AVOD model and the upcoming freemium offering, VOOT Kids and VOOT International.”

VOOT said its consumer insights product helps advertisers target their messaging beyond simple demographic profiles and instead focuses on enhanced insights around online behaviour, purchase behaviour, affinity and interest and more.