Imagine enhances impression-based ad buying | Ad Tech | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
Imagine Communications has updated its ad inventory optimisation platform, xG GamePlan, to ease the transition to impression-based ad buys.
imagine 3 april 2019
The latest update gives customers the ability to blend both spot and audience-based campaigns so they can gradually ease brands toward impression-based buying, which offers more surgical options for targeting the right viewers.

Imagine’s customers have used xG GamePlan to achieve campaign targets using as much as 75% less inventory, the company said. For instance, it said that an MVPD customer was able to deliver a targeted audience with 66% more efficiency and reduced workflow speed.

“We know that our broadcaster and MVPD customers globally want to move to impression-based ad models to more strategically optimise their inventory, but most markets are built so heavily around ‘the spot’ that it’s not as easy as flipping a switch,” said Ronnie Bell, vice president of Global Product Management, Imagine Communications ad tech. “xG GamePlan helps start to solve that problem by making it simple for our customers to transition to audience-based strategies at a pace that’s right for them and the brands they work with.”

Cloud-based and modular, xG GamePlan can be integrated into multivendor environments with existing business systems through open APIs for comprehensive campaign control and visibility. In terms of speed and scale, xG GamePlan is able to book more than 9,000 commercials per minute based on 2.5 million optimisation calculations.