VDMS to deliver Microsoft Azure-powered global streaming platform | Infrastructure | News | Rapid TV News
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Aiming to optimise global content workflows, Verizon Digital Media Services (VDMS) has extended its partnership with Microsoft to deliver personalised viewing experiences on the Microsoft Azure platform.
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VDMS believes that as competition for audiences becomes ever more intense, service providers are constantly looking for innovative new ways to deliver quality content to ever larger audiences. The arrangement with Microsoft will allow customers to use the full implementation of VDMS’ streaming product, on Azure, in combination with the full range of Azure services to offer simplification and support to any broadcaster or content provider.

The new offering will support the accelerated consumption of online media and over-the-top (OTT) services and is said to be able to deliver a simpler way for broadcasters, content owners or streaming services. Azure customers already have access to Verizon’s Edgecast CDN which is designed for the demands of media applications and streaming video, and highly secure.

“Paired with Azure’s global scale we can now deliver high performing, simplified video workflows to content creators anywhere,” said Verizon Digital Media Services president Ralf Jacob. “Our partnership will create new opportunities for Verizon, Microsoft and our joint customers to shape the future of media.”

“Cloud, edge and artificial intelligence technologies will play a fundamental role in the future of video content delivery and workflows,” added Scott Guthrie, executive vice president, cloud + AI group, Microsoft Corp. “Our work with Verizon will give our mutual customers unparalleled access to one of the world’s leading streaming products, with pre-integrated AI for actionable insights by key business stakeholders.”