Tru Optik sees $10MN cash infusion | Media Investment | Business
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
Over-the-top (OTT) targeting, measurement and privacy management vendor Tru Optik has nabbed a $10 million venture round led by Mithera Capital.

truoptik 3 april 2019Additional investors in the round include TransUnion, Connecticut Innovations, Arab Angel Fund, and Progress Ventures.

Coming from almost 11x year-over-year growth in its SaaS/DaaS business, the funds will allow Tru Optik to increase its sales and marketing activity, accelerate international growth, expand its proprietary OTT Household Graph, which today comprises of more than 80mn households, and extend its capabilities across other forms of addressable advertising such as streaming audio, it said.

“Tru Optik’s technology anonymously maps every OTT screen across 80mn US homes, enabling advertisers to reach more than 90% of ad-supported OTT viewers,” said Andre Swanston, CEO of Tru Optik. “The audience reach and targeting precision we offer is unmatched in the OTT ad ecosystem, which is why more than 10,000 brands and advertisers rely on Tru Optik to drive their audience-based capabilities to build their ad-supported connected TV (CTV) offerings.”

Swanston continued, “This investment will allow us to better capitalise on our lead in this space and pull further ahead as we bring our suite of services to a global customer base.”