Simpli.fi logs 7K CTV ad campaigns in Q1 | Ad Tech | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
Connected TV (CTV) advertising platform Simpli.fi has reached a first-quarter milestone of executing 7,000 OTT/CTV campaigns, for more than 3,300 unique advertisers.

frost headshot 4April2019Using Simpli.fi's programmatic OTT/CTV advertising solutions, multi-location brands, ad agencies and local media groups can combine the impact of TV advertising with the precision of digital.

"We love Simpli.fi's OTT/CTV solution, because the use of unstructured data, along with the ability to cross-device match, allows you to accurately deliver relevant commercials to streaming audiences. And perhaps more importantly, when not to deliver those commercials," said Brian Bertrand, digital sales manager at customer Cable One.

Co-founder and CEO of Simpli.fi, Frost Prioleau (pictured) added: "We're excited by the rapid adoption of our OTT/CTV advertising solutions in 2019. Our capabilities in addressable, mobile and OTT/CTV advertising enable us to deliver unique solutions that are a great fit for advertisers who want to reach streaming TV viewers effectively."

Simpli.fi offers three distinct methods of audience targeting: Addressable Targeting, where customers can target physical addresses using GPS data to serve OTT/CTV ads; behavioural targeting, where advertisers have the ability to target users based on keywords, context and other online behaviours; and demographic targeting, which enables advertisers to take advantage of numerous combinations of demographic variables.