FRAPA welcomes Turkish and Korean members | Major Businesses | Business
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Reflecting what it says is its growing strength in new markets, the Format Recognition and Protection Association (FRAPA) has reported a marked increase in new members from emerging format territories.

FRAPA İdil Belli 3April2019FRAPA — the Format Recognition and Protection Association — is an international body dedicated to the protection of formats. Its members include format creators, producers, distributors and broadcasters. Key services include registering format proposals; providing consultation in disputes arising out of claims of format plagiarism; creating guidelines for fair competition; and educating the industry and the law regarding the protection of formats.

For the past 20 years, the breakdown of FRAPA’s membership by country has closely tracked the leading format-exporting markets, notably the US, the UK and the Netherlands. However, it says that a knock-on effect of the international market’s increasing openness to foreign-language drama is a growing demand for non-scripted programming from non-traditional format territories.

That has meant the growth in emerging territories and FRAPA adds that of this new business, Turkey and South Korea are leading the charge with the two countries now representing 15 % of FRAPA’s total worldwide membership.

More than 20 Korean format companies are represented within FRAPA by the Korea Creative Content Agency (KOCCA), a government body that oversees and co-ordinates the promotion of the Korean content industry.

Prominent among FRAPA’s Turkish members is film and TV production company Sera Film Services, a long-standing FRAPA member whose recent hits include the Turkish remake of South Korean format Better Late Than Never (Grandpas Over Flowers).

“Sera Film is one of the pioneers of the format industry in Turkey we believe there’s a clear need for an organisation that aims to help and navigate industry regulation,” commented Sera Film owner and general manager Idil Belli (pictured). “We’ve been a member for a quite a few years and of course we welcome increased numbers from Turkey - a very creative country with a young talent base. The business between Korea and Turkey has led to further opportunities in other Asian territories such as Japan and the Philippines – as we increase our global reach, FRAPA’s support becomes ever more important.”

Jan Salling, co-chair of FRAPA and head of BBC Studios Nordic Productions, added: “The spike in our membership from two of the hottest format territories of the moment — South Korea and Turkey — is a measure of the value placed on FRAPA’s registration and membership services by format creators in emerging markets. Joining the FRAPA community not only opens international doors, but it also provides real protection in a global market where IP infringement remains a very real threat. Cultural exchange is on the rise and our industry is leading the way. These are exciting times but, without mutual respect, trust and shared values, the formats industry will struggle to thrive.”