K-drama, K-pop lands on Samsung’s My Galaxy app in India | Mobile | News | Rapid TV News
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Samsung India has launched a wide range of popular Korean content on its My Galaxy app, an entertainment hub for Samsung users.

Jugglers KBS Media 4 April 2019 International hit K-drama titles Jugglers, Queen for Seven Days and Manhole will now be exclusively available on the app for Samsung consumers in India, in partnership with KBS Media.

Samsung consumers will also get access to over 750 K-pop music videos of top artists and bands such as BTS, Exo, BTOB, MONSTA-X among others.

“We value the interests and taste of our consumers and there is absolutely no doubt about the growing popularity of K-pop culture in India. Keeping in mind the evolving entertainment needs of Indian millennials, we are delighted to bring K-content on our My Galaxy app,” said Samsung India senior director Pramod Mundra.

Samsung customers can now access K-pop music and exclusive K-drama on their favourite Samsung smartphone. We are confident that the famed K-content will resonate well with our young consumers.”

K-pop and K-drama have become the drivers of interest in Korean culture globally. In India, the Korean wave is starting to gain prominence, especially among millennials aged 18-24 across metros and Tier 1 cities.