Southeast Asian over-the-top (OTT) service iflix is set to stream the sequel to the popular Malaysian drama Nur, just two hours after its television premiere.
Nur 2, an iflix original, is a co-production with Primeworks Studios, part of Media Prima Berhad. Beginning 3 April, the show will stream four times weekly from Tuesday to Friday, express from TV3.In 2018, Nur saw a cumulative 11 million viewers tuning in to watch. The storyline followed the forbidden love between a religious speaker, Adam (Syafiq Kyle), and a prostitute, Nur (Amyra Rosli) and shone light on faith, hypocrisy and redemption.
Nur 2 is set following the marriage of Adam and Nur, and explores the themes of loyalty, trust and betrayal. Nur 2 is directed by Shahrulezad Mohameddin and also stars Azhan Rani, Noorkhiriah, Raja Atiq, Eyra Hazali, Dato Jalaluddin Hassan and Fatimah Abu Bakar.
“The proven popularity of Nur with TV3’s viewers made iflix’s ambition to partner with Primeworks Studios on the second season a smart bet,” said Mark Francis, global director of original programming, iflix.
“This co-production will help Season 2 reach an even wider audience, allowing fans in Malaysia to watch it on their connected device for free just two hours after it premieres on linear TV, or simply catch up whenever they want to. It’s also a great example of how the emergence of OTT players like iflix can complement traditional TV and build stronger local franchises.”
Lyn Nasihin, general manager of Primeworks Distribution, said: “We believe this partnership between Primeworks Distribution and iflix marks a significant collaboration. As a content distributor, it is important that our content is accessible to audiences across all platforms, be it on linear channels or OTT platforms . Given the popularity of Season 1, widening the reach of Nur 2 makes absolute sense. Primeworks Distribution is happy to play a part in extending our footprint”.
