Global SVOD market enjoys ‘tremendous’ 2018 | VOD | News | Rapid TV News
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Research from Parrot Analytics has found that 2018 was a robust year of growth for subscription video-on-demand platforms in terms of the global audience demand for and investment in  original content and the number of new series.
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The study revealed that in 2018, VOD platforms combined released over 300 new digital originals, and more than 130 of these premiered on Netflix alone. In terms of investment, the study also showed that the platforms’ content investments were certainly leading to results. Having committed $12 billion in 2018 alone, Netflix now commands 71% of the global SVOD market with its digital originals. The service has maintained a platform market demand share of no less than 65% in each of the 10 markets profiled in the report.

The report also demonstrated that Netflix continues to attract the most demand for its drama and action/adventure digital originals in all ten territories profiled. However, the OTT market share trend analysis revealed that the launch of new services has started to impact the platform demand share of the existing players. An example was DC Universe which gained significant SVOD platform demand share in the action/adventure genre towards the end of 2018.

Original series that are most popular in the most markets cited in this report were jointly Chilling Adventures of Sabrina and La Casa De Papel, both of which have the highest demand in 2018 across three out of ten markets. Other leading series for 2018 include Star Trek: Discovery and Stranger Things, topping two markets each.

Going forward, the Parrot Analytics report noted that 2019 will once again be a year of change with new offerings from Apple and Disney 'delighting' consumers with more entertainment choices than ever.