DD Free Dish welcomes sale of 15 MPEG-4 slots | Broadcast | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
Fifteen MPEG-4 channel slots on India’s DD Free Dish direct-to-home TV platform have been sold in an e-auction by public broadcast operator Prasar Bharati.

DD Free Dish logo 26FebBidding for the vacant MPEG-4 slots was open to all genre and language channels, with a reserve price set at INR500,000.

Prasar Bharati CEO Shashi Shekhar said each MPEG-4 slot fetched between eight to nine times the reserve price. The overall revenue from DD Free Dish is expected to exceed INR4 billion for both its MPEG-2 and MPEG-4 slots.

“Happy to share that the first Annual e-Auction for MPEG-4 slots (39th e-Auction) on DD Free Dish saw robust bidding with 15 successful slots sold to channels across genres and languages,” Shekhar tweeted.

Three MPEG-4 slots have been reserved on the free-to-air platform for public broadcasting purposes, he added.

Earlier this year, Prasar Bharati earned INR 3.95 billion from the sale of 40 MPEG-2 slots during the 38th e-auction of DD Free Dish slots.