Red Bee Media sells Piero business to Ross Video | Infrastructure | News | Rapid TV News
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In a move that both parties see as necessary in their respective, and rather divergent, corporate strategies, Ross Video has completed the acquisition of the Piero Sports Graphics business from Red Bee Media.
pierro ross 29March2019
Piero Sports Graphics is an award-winning sports analysis toolset used by a number of high-profile global broadcasters to provide audiences with new angles and virtual views of sports events through 3D graphics and image recognition and by sports clubs as a coaching tool to guide players and improve team performance.

Having the Piero technologies adds advanced sports analysis graphics to the Ross mix of sports solutions which include virtual studios, real-time motion graphics, cameras, robotic camera systems, production switchers, video servers, infrastructure and routers, social media management, newsroom systems and mobile live events.

As the business transfer is completed, the two parties will continue to co-operate closely with Ross Video delivering Piero Sports Graphics and supporting all former Red Bee Media customers. All Piero employees have moved to Ross Video’s UK subsidiary (Ross Video UK) from Red Bee Media.

“Piero Sports Graphics are a perfect complement to our industry-leading XPression Graphics and VS/AR offerings”, says David Ross, CEO, Ross Video. “Our worldwide sports production customer base will really appreciate the added momentum and exposure we can give to this legendary product.”

“The sale of Piero Sports Graphics supports the execution of our strategy, fully focusing on delivering market leading managed services within broadcasting and media,” added Red Bee Media CEO Steve Nylund. “Ross Video is well positioned to continue to develop Piero and they will be able to leverage the potential of the product and accelerate growth of the business.”