iflix takes to Twitter for Philippines movie launch | Social TV | News | Rapid TV News
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Kuala Lumpur based over-the-top video service iflix has teamed with social media platform Twitter to stream Mystified, its first original movie for the Philippines.
iflix Mystified 25 March 2019
Twitter users will be able to watch the feature film own full at 8pm (GMT+8) on 29 March on **iflix Philippines’ Twitter account @iflixph**.

In addition, viewers can tweet live with the film’s stars, including Iza Calzado (@MissIzaCalzado), Sunshine Dizon (@m_sunshinedizon), Karylle (@anakarylle), and Diana Zubiri(@DianaZubiri15).

Mystified tells the story of four sorceresses who, through their combined efforts, have banished the evil witch Hellga and locked her away with the Portalis. Sent to live in the real world to protect the magic portal – without permission to use any of their powers – they must come together to protect mankind from a great evil that is coming their way.

The film, described as an action-fantasy drama, will also be available on-demand on both iflix’ free and premium tiers from 29 March at 8pm.

“The iflix team is so proud of how Mystified turned out and we want to give the largest possible audience the chance to experience the film for free. Our collaboration with Twitter allows us to cast a wider net so more fans can see the film, with the added bonus of our stars interacting directly with their fans through the platform,” said Sherwin dela Cruz, co-founder and country manager for iflix Philippines.

Carl Cheng, head of entertainment partnerships, Southeast Asia & Greater China, said: “Entertainment is a big conversation driver on Twitter in the Philippines. As the first of its kind in the region, we are excited to collaborate with iflix to help as many fans as possible to be part of this exciting launch.

“Through Twitter, everyone can join in the discussions and find out what’s happening as they unfold during the premiere. It is like attending the premiere night in the comfort of one’s home,” he added.

Last month iflix also tied up with Twitter in Malaysia to stream the entire MFL season for free across Southeast Asia.