Viu eyes social media engagement with new reality travel show | Programming | News | Rapid TV News
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PCCW’s over-the-top (OTT) platform Viu has unveiled original reality travelogue No Sleep No FOMO, aiming to push social media engagement to new heights.

No sleep no fomo viu 20 March 19Using the social acronym FOMO (Fear of Missing Out) as its starting point, the series is turning a YouTube challenge into an energetic and comedic show with high production values. The audience will be transported to Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, South Korea, Switzerland and Thailand in the company of some of Asia’s most popular celebrities and influencers.

The cast are dropped into unexpected destinations and tasked to complete the FOMO list. In each episode, the celebrities are required to complete 60 fun and exciting missions within 60 hours without sleep. These include riding a buggy with a facemask on in the Philippines, staying in an abandoned haunted hotel in Indonesia, and performing at a standup comedy club in Malaysia.

The host, Singapore’s entertainment veteran Paul Foster, is joined by celebrity co-hosts Kim Jong Kook from the hit-show Running Man (South Korea), singer/songwriter Eric Nam (South Korea), and social media stars Hana Tam (Hong Kong), Kevin Woo (South Korea), Alexander Lee Eusebio (South Korea), Benjamin Kheng (Singapore), Nat Ho (Singapore), Laureen Uy (the Philippines) and Taya Rogers (Thailand). Together they reach more than 12 million social media followers.

According to the We Are Social - Digital Report 2019, there are now more than 3.4 billion active social media users around the world, which represents nearly 80% of all internet users.

“The digital generation is constantly and actively engaging on social media, in particular with their social media idols. We want to embrace this phenomenon, and therefore put social media at the heart of No Sleep No FOMO,” said Janice Lee, managing director, PCCW Media Group.

“We have integrated new interactive social media elements into the production and let our fans participate and be a part of their idols’ adventures, turning viewers into active co-creators of the show,” she added.

No Sleep No FOMO is based on a format owned by global content agency The Story Lab. It also marks the first collaboration of The Story Lab, part of Dentsu Aegis Network, with a regional OTT player.

Michael Iskas, global president of The Story Lab, said, “We are thrilled to be collaborating with Viu on No Sleep No FOMO for key Asian markets. Audiences across the region are keen to further engage through content of high entertainment value, making this the perfect project to launch on the platform.”

The show’s eight episodes will be available for free from 22 March 2019 on www.viu.com and on the Viu mobile apps in Hong Kong, Singapore, Malaysia, Myanmar, Indonesia, the Philippines and Thailand.