DaCast slices into analytics with MediaMelon | Infrastructure | News | Rapid TV News
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The DaCast streaming-as-a-service platform has selected MediaMelon’s SmartSight analytics solution to provide upgraded analytics capabilities about its live and VOD streaming solutions.

MediMelon 20March2019MediaMelon features include collecting real-time data down to the session level, offering multi-channel alerts, providing content and subscriber insights, and configurable dashboards. Data can be viewed in real-time and saved for further analysis.

“After making the decision to replace our in-house developed analytics capabilities with a third-party solution, we made sure to explore the options very carefully,” said Stephane Roulland, CEO at DaCast.  “We were very impressed with MediaMelon’s fully featured solution and their ability to supply information in real-time, as this addressed a real challenge we were having with support of live sporting events. Until we implemented MediaMelon, we were reliant on log data being provided by our CDN partner to verify usage. The previous delay in time-sensitive information was unacceptable for us and our clients.”

DaCast is also using SmartSight’s set of application program interfaces (APIs) to offer advanced services to clients. For those monitoring live channels currently broadcasting, the DaCast’s UI data feeds populate with four types of valuable information provided by SmartSight: the average number of concurrent playback sessions over time; the rate at which new viewers are accessing the live stream in real time; a total view of the amount of bandwidth that being used by all of your viewers around the world; and how much data is being used in all countries, and even cities, globally in real time.

“SmartSight gives video service providers like DaCast a clear picture of how OTT TV services are viewed, both in terms of actual usage and streaming performance,” said Kumar Subramanian, CEO of MediaMelon. “MediaMelon video analytics helps service providers find actionable data in the heap of collected streaming and audience metrics, and pinpoint issues that require immediate attention.”

“Data is important. However, without applying human intelligence, data is just numbers on a screen,” continued Roulland. “Analytics for DaCast live streams provide data while live broadcasts are in progress. We are offering this to all of our clients, while many video platforms don’t include this feature at all, on any plan level.”