FreeWheel turns to Inscape for screen-level smart TV data | Ad Tech | News | Rapid TV News
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Global advertising management solution provider FreeWheel has announced an agreement with smart TV data company Inscape to gain viewing data for national representativeness modelling.

inscape 19March2019Inscape claims the largest single source of opt-in smart TV viewing data using automated content recognition (ACR) technologies. The deal means that the Comcast company will gain viewing data from more than 10 million VIZIO smart TVs in the US. This will see use modelling representativeness for demographic and consumer audience segments used in the selling of national TV advertising campaigns.

FreeWheel, which works with global media brands and major entertainment networks around the world, plans to use the national representativeness models to help forecast National U.S. delivery of demographic and consumer-segment-specific ad impressions for its customers which include NBCU, Fox, Discovery, Scripps, and Viacom in the US.

“Inscape’s data will enable development of a robust nationally representative model for US TV viewing data in all 210 DMAs, all major cable, satellite and telco pay-TV distributors, and over-the-air TV households,” explained Claudio Marcus, general manager for the FreeWheel data platform.

“While FreeWheel sets the standard for so much of the broader TV economy, using Inscape viewing data will help to bolster the quality, speed and reliability of FreeWheel’s advanced TV advertising offerings and ability for marketers to reach consumers across the new TV landscape,” said Jodie McAfee, SVP of sales and marketing at Inscape.