QYOU, TOYA team for Polish cable | Deals | News | Rapid TV News
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Marking the local curated online video service’s inaugural launch into cable television in the country, QYOU Media has partnered with Polish cable network TOYA to bring the Q Polska 24/7 linear streaming service to homes.

Q Polska 18March2019Launched in 2018, Q Polska is the first channel QYOU Media fully localised for a European market. It features talent from multi-channel network Mediakraft’s stable of entertainers as well as the region’s top creators, which boast have a combined social reach of nearly 10 million followers. Q Polska made its debut on Play Poland’s over-the-top (OTT) service, Play Now.

To tap into what it feels is a strong youthful appetite for short-form video content, TOYA will use presenters from Poland and feature the region’s top creators and influencers, including Ponki Topowa Dycha, Waksy, Hasztagi and Wlodek Markowicz. Q Polska will be available on TOYA’s TV service and via the TOYA GO mobile app, along with a library of selective archival videos made available in its free VOD offering.

“Traditional TV is still thriving in Poland, but there’s also a huge appetite for online video content,” commented TOYA general director Jacek Kobierzycki. “We believe that our customers should be able to watch the very best programming from both worlds in one place, which is why we added Q Polska to our services. Q Polska’s fresh digital-first video content makes its one of the most interesting and dynamic channels in Poland and we are excited to be bringing it to our customers.”

Added QYOU CEO and co-founder Media Curt Marvis: “We have been working hard with our partners at Mediakraft to turn Q Polska into a video service that’s compatible with all devices. Launching it on TOYA marks a big step towards realising that goal. Poland is a market with huge growth potential thanks to the strong demand for online video and its unique culture, so we expect more announcements in the near future that will increase our audience reach and drive brand awareness and monetisation.”