EstrellaTV shines in US Spanish-language networks rankings | Ratings/Measurement | News | Rapid TV News
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EstrellaTV, a Spanish-language broadcasting network in the US, has been the No 3 ranked Spanish-language broadcasting network in the US for six consecutive months.
estrellatv 15 march 2019
According to Nielsen data, EstrellaTV has continued its dominance in two key demos, adults 18-49 and adults 25-54, during prime time. That has outpaced Unimas for six months running, including during February ratings sweeps, as compared to same period last year.

EstrellaTV experienced 9% growth in adults 18-49 and grew 6% in the adults 25-54 demo for prime time; in the same period, Univision is down (-13%) in adults 18-49 and (-12%) in adults 25-54. Telemundo is also down in adults 18-49 (-13%) ande adults 25-54 (-11%), and Unimas significantly declined in adults 18-49 (-49%), adults 25-54 (-50%) as compared to same period last year.

“We are convinced that Hispanic audiences in the US are tired of the obsolete telenovela format and programming that is produced in Latin America, and is repurposed in the US,” said Lenard Liberman, CEO at LBI Media, parent company to the EstrellaTV Network. “At EstrellaTV, we strive for and are committed to excellence in programming that resonates with Latinos living in the United States.”