Sony Pictures Networks picks up Olympics rights deal for India | Deals | News | Rapid TV News
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Coverage from the Tokyo 2020 Olympic Games will be aired across the Indian subcontinent by Sony Pictures Networks (SPN) India,following a deal with the International Olympic Committee (IOC).

Tokyo 2020 Olympics logo 14 March 19The deal, which sees a change in the IOC’s local broadcast partner from Star India, will also see SPNI broadcast coverage from the Winter Youth Olympic Games Lausanne 2020.

The pay-TV network will provide comprehensive coverage across its broadcast channels and digital platform SonyLIV. The Olympic Channel and other International Olympic Committee (IOC) digital platforms will also feature highlights and replays of key events.

The deal also allows for the IOC and SPN to create a permanent Olympic Channel on the SonyLIV service. Programming will feature year-round coverage of Olympic athletes and sports, highlighting locally relevant original content produced by SPN and Olympic Channel.

“As an organisation, we continue to play a leading role in shaping and meeting the entertainment needs of the evolving consumer base across television and digital platforms in India. The Olympic Games is the largest and most prestigious international sports competition in the world with over 200 countries participating. The addition of the Olympic Games Tokyo 2020 broadcast and digital rights complements our portfolio of International sports events and properties,” said NP Singh, MD & CEO, SPNI.

IOC president Thomas Bach said: “As a dynamic sports and media market, India and the Subcontinent is an important strategic region for Olympic broadcasting. The IOC is pleased to be working with Sony Pictures Networks India to collaborate together to bring the best coverage of Tokyo 2020 and the Youth Olympic Games to fans across the region, on their platform of choice, with the aim of inspiring young people to engage with Olympic sports and the Olympic values.”