EE offers monthly mobile users six-months of Amazon Prime Video, MTV Play | Mobile | News | Rapid TV News
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With the mobile video market getting ever more cut-throat, UK telco EE has launched new content offers with Prime Video and MTV Play featuring inclusive mobile data for new and existing EE pay monthly mobile customers.
ee productshots 13March2019
The company notes that partly thanks to superfast 4G speeds allowing customers to receive a great experience on the move access to video on the mobile has increased at a rapid rate in the last year.
The new offers lets users stream video from a range of providers without impacting their data allowance. EE customers on pay monthly handset, tablet or 12-month SIM only mobile price plans can now get a six months subscription to Prime Video courtesy of EE, giving them access to a range of box sets, films, original TV shows, documentary and Prime Originals such as The Grand Tour, American Gods, Tom Clancy’s Jack Ryan and titles The Marvellous Mrs. Maisel and The Man in the High Castle, or Prime exclusives like Vikings.

Customers can access content across multiple devices including handsets, tablets, compatible TVs, gaming consoles, or Fire TV devices to bring Prime Video to life at home, and on the move.
Those who download the MTV Play app will have access to an array of MTV’s reality content on their mobiles or tablets, including catch-up and boxsets in addition to a live feed of the MTV UK linear TV channel and short form digital original series. Titles include the latest episodes of smash-hit series Geordie Shore, Teen Mom UK and The Charlotte Show in addition to The Hills, Catfish and Jersey Shore.

“It’s our ambition to offer our customers unrivalled choice, with the best content, smartest devices, and the latest technology through working with the world’s best content providers,” remarked Marc Allera, CEO of EE parent BT’s Consumer division. “In offering all EE pay monthly mobile customers Prime Video and MTV Play access, in addition to BT Sport and Apple Music – we’re providing them with a wealth of great entertainment they can experience in more places thanks to our superfast 4G network, and soon to be launched 5G service. So, if they want music on a Monday, telly on a Tuesday, films on a Friday or sport on a Saturday, we’ve got something for them.”

Adding his insight to the announcement, Paolo Pescatore technology, media and telecoms analyst at PP Foresight said: “Content is a key differentiator for telcos. However, consumers are now spoilt for choice resulting in too much fragmentation. Telcos are very well placed to aggregate content, integrate billing and provide universal search. Whoever achieves this first will have a significant advantage over their rivals.

"This latest move supports EE’s vision to offer customers a broad range of services and is a step in the right direction. Furthermore, it underlines the importance among content and media owners like Amazon and Viacom to work more closely with telcos to reach new audiences. People’s insatiable appetite to watch video clips on the move is showing no signs of slowing down. With faster and more reliable connections inside and outside of the home, this will only proliferate. And with the arrival of 5G people will be streaming more content rather than downloading for offline viewing.”