Imedi TV Georgia, SRF Switzerland license Doctors vs Internet | Deals | News | Rapid TV News
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UK-based distribution and entertainment rights-management specialist Magnify Media has licensed NRK’s hit game show Doctors vs Internet to broadcasters in Switzerland and Georgia.
DRvsINTERNETDoctors vs Internet focuses on society’s obsession with self-diagnosis via the internet. The studio-based format pits a team of doctors against members of the public — armed with laptops — to see who can most accurately diagnose real-life medical cases. The most recent local version of the format was for Danish broadcaster TV2, for whom Banijay-owned Mastiff produced a 10 x 30’ series entitled Is Anyone Here a Doctor? The game show first aired on the Danish broadcaster in February 2018, achieving a share of 42% against a slot average of 29.6%.

The new deals see SRF in Switzerland and Imedi TV in Georgia both order the format, taking the number of local iterations to four and bringing the total number of territories to have acquired or optioned the programme to thirteen. The Georgian version, to be produced in house by Imedi TV, will consist of a 16 x 60’ run. Details of the Swiss version — the second season of Doctors vs Internet to be commissioned by SRF — are yet to be confirmed.

The show is now in its fourth season on NRK with series five already commissioned, where it continues to pull in record ratings and a market share peaking at 49.8%. The first international version, produced by Sputnik Media, aired in late 2016 on Dutch public broadcaster NPO1, where it ran for three seasons. In addition, the format has been optioned in the US, the UK, Germany, France, Australia, English- and French-speaking Canada, Sweden and Belgium, Poland and Russia.

“It shouldn’t be a surprise that Doctors Vs Internet continues to travel the world, since it brings together two great preoccupations of our age — our health and the internet — in one compelling package,” said Magnify Media’s managing director, Andrea Jackson. “NRK, like many of its regional counterparts, is brilliant at creating ‘entertainment with a purpose’: shows that amuse, intrigue and challenge, but also deliver real value to viewers.”

Ole Hedemann, NRK’s head of formats, added: “Although not really surprised, we’re very happy to see Doctors vs Internet fly to new territories. The show takes a familiar genre – gameshow – and adds a very modern premise that everybody including young audiences recognises as relevant. And there is absolutely nothing that should stop this stunning success crossing borders – it is as international as the world wide web itself.”