InPlayer joins Kaltura video technology marketplace | Infrastructure | News | Rapid TV News
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Aiming to provide a deeper level of integration with the platform, online payments and monetisation technology provider InPlayer has joined the Kaltura video technology marketplace as a Premier Partner.

kaltura 22Feb2019Launched in February 2019, the marketplace is designed to allow customers to extend their video experiences by taking advantage of partner products and technologies already integrated with the Kaltura platform. The marketplace spans across the video ecosystem, with specific focus on what Kaltura says are some of the most trending areas in video technology such as artificial intelligence and video enrichment, interactive video creation, virtual reality, network optimisation, video monetisation, personalised dynamic ad insertion and lecture capture hardware.

The InPlayer Paywall Platform will be fully integrated into the Kaltura Management Console (KMC) and Kaltura MediaSpace (KMS) solutions. With this integration, Kaltura customers can activate in-video paywall and monetisation tools for their video content with a few steps within the Kaltura Products. The new Premier Partner agreement is designed to enable Kaltura to offer InPlayer’s paywall to all Kaltura customers who are looking for pay-per-view or subscription services. They will also be able to take advantage of features such as a sales dashboard, audience CRM, analytics, geo-restrictions, extensive language and currencies options.

“Kaltura and InPlayer have been long term partners and have collaborated on number of successful customer deployments,” said InPlayer CEO George Meek. “We are very excited and proud to be part of the Premier Partner list. InPlayer and Kaltura together provide a feature-rich, end-to-end solution to the market – enabling content owners to turn their video offering into a profit centre with the scale and support for both live and on demand video to a global audience.”

“Our main goal is to offer our customers best-of-breed technology which is served directly from their trusted video platform,” added Liad Eshkar, managing director of strategy and partnerships at Kaltura. “With the Kaltura-InPlayer payment gateway integration, we allow our education and enterprise customers to transform their Kaltura-powered video portal into a direct-to-consumer application. Our joint solution offers varied monetisation and group management options, enhances video use cases for external audiences and provides a direct impact to our customers’ bottom line.”