MediaKind integrates Netflix app for VIVO Fibra Mediaroom TV subs | Infrastructure | News | Rapid TV News
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MediaKind, the new identity for Ericsson’s Media Solutions business, is collaborating with Telefónica Brazil to enhance the user experience for more than 350,000 of its VIVO Fibra subscribers through the integration of Netflix.

Mediakind claytoncruz 11Mar2019The software customisation will enable VIVO to evolve its media offering and provide access to Netflix into interactive applications.

The deployment also further extends the longstanding partnership between MediaKind and Telefónica Brazil, delivers a direct Netflix feed through the VIVO Fibra interactive portal and removes the need for a dedicated device. The integration ensures all VIVO Fibra subscribers now have seamless access to Netflix content across all their devices. The integration will see MediaKind complement current system architectures, together enabling VIVO to rapidly deliver new features that will transform the user experience, open up opportunities for monetisation, improve operational efficiencies and attract new subscribers.

MediaKind will make the integration through its Mediaroom platform’s interactive menu system, which is used as part of the subscriber interface.

“Today’s consumers expect to receive the content of their choice on their own terms, across multiple platforms, at any time – and we can see this through the burgeoning popularity of OTT services throughout Latin America,” said MediaKind SVP Latin America sales Clayton Cruz (pictured left).

“The growth of these new internet-based services means that modern middleware platforms must evolve to include OTT-style capabilities. By integrating the Netflix app into our Mediaroom TV platform via a simple software update, we are enabling VIVO to respond in kind, by providing flexible, cost effective means for them to enhance their IPTV service and deliver access to the best possible multiscreen experiences for their subscribers.”