Al Rayyan TV taps Dalet for media operations | Infrastructure | News | Rapid TV News
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Renowned for its cultural programming, Qatari channel Al Rayyan TV has centralised all of its media operations on the Dalet Galaxy 5 media platform.
Dalet alrayyan 11March2019 landsc
The subsidiary of the Al Rayyan Media and Marketing Company, Al Rayyan TV is known for its, offering a range of in-house and locally produced entertainment, magazines and news-oriented shows. The enterprise-wide revamp of the technical infrastructure is part of the broadcaster’s move to what it calls a state-of-the-art broadcast facility located in Souq Waqif, Doha.

The full implementation of Dalet Galaxy 5 is designed to allow Al Rayyan to build an end-to-end digital content supply chain that connects and unifies all operations and processes from ingest to post-production, to distribution over satellite and social media channels, to archives.

Key components include a centralised content catalogue (MAM), search and media management; collaboration between all users, including editors on Adobe Premiere Pro CC through Dalet Xtend; centralised ingest management through Dalet Brio video server, and Dalet AmberFin scalable transcoding. Integration through the Dalet API means production and management teams across the operations can access archives.

With Dalet Galaxy 5 underpinning the operation, the Al Rayyan TV team can connect each stage of the workflow, managing content from the moment it arrives at the facility onto the production of programmes to distribution over satellite, digital and social media channels from one platform. The Dalet-driven workflow is said to bring ‘significant’ productivity gains to all aspects of the media operation, improving not only programme time-to-air, but the overall quality of programme packages with more time dedicated to content creation.

“The business goal driving this upgrade is to meet the needs and expectations of the Qatari viewers and expatriates for a more robust programme offering,” explained Mohamad Naim Al Said, director of the Al Rayyan engineering department. “Since we are a tapeless environment and to allow our teams to produce and share content internally much more efficiently, accelerating our production schedules while dedicating more time to crafting high-quality packages, we decided to go with Dalet Galaxy 5 as a collaborative software that centralises our valuable assets under one single system. The underlying media asset management and workflow orchestration functionality allows us to exchange content seamlessly from one department to another, setting the stage for expanding our programme production and delivery options.”

Dalet Professional Services and local business partner Salam Media Cast collaborated with Al Rayyan Team through the entire process from architecting the new technical system, designing the new production and programming workflows, to implementing the solution, training the various user groups and support.

Two main sections of the Al Rayyan engineering department such as MCR, ingest, and broadcast IT teams planned, initiated and completed the work with SMC and Daletduring the launching of Dalet MAM System on the migration project.

“Al Rayyan... is a new agile, foundation backed by a team of experts that can help it make the leap forward,” added Johann Zemmour, general manager of Dalet EMEA and APAC. “It can now leverage emerging technologies such as AI, adapt faster and create new efficiencies that will allow its to expand its programming beyond the expectations of its audience.”