Italy, Finland social users get Seven Year Switch from A+E | Programming | News | Rapid TV News
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On the heels of what it claims is global ratings success for its  social experiment format, A+E Networks is launching local versions of the Seven Year Switch programme in Italy and Finland.

Seven Year Switch 11March2019Seven Year Switch is described as the ultimate social experiment to determine whether absence really does make the heart grow fonder. It follows couples at a classic point when they may be finding themselves restless and dissatisfied and when some may even be wondering what it would be like if they had picked a different partner. Each of the couples in the show participate in an experiment known as ‘switch therapy’ in which they swap partners and take part in experimental relationships with a stranger for two weeks.

The new local productions of will premiere on 11 March 2019 on Fox Life in Italy and Nelonen in Finland, joining Seven Network Australia, Antena 3 Spain, RTL4 Netherlands, C4 UK and LIFETIME US. who have all achieved success with the A+E Networks format.

In Australia, the format’s first season on Seven Network consistently ranked as the top one or two series for the night with key demos across its run. In the UK, all 6 premieres on Channel 4 ranked top in their timeslot with all 16-34s. In Spain, the format ranked second in its time slot on Antena 3 with Women 16-54 and all 25-44s. In the Netherlands, it ranked as the second-most watched channel among A25-54. The premiere seasons of Seven Year Switch in the UK, Australia, and Spain each averaged a million total viewers or more.

“These new local productions in Italy and Finland are testament to the universal appeal and local adaptability of the Seven Year Switch franchise,” said Robyn Hurd, A+E Networks VP content sales EMEA. “The format’s continued ratings success around the globe shows us innovative programming that showcases extreme social experiments are destined to engage global audiences. We are excited to bring this hit to new markets.”