E-Vision sees opportunity in Gracenote global video data offering | Infrastructure | News | Rapid TV News
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Aiming to drive TV show and film search, discovery and navigation in the region’s emerging digital and IPTV platforms, Gracenote has launched its Global Video Data offering in the Middle East with Etisalat’s E-Vision.
Gracenote Middle East 11March2019
The recognition technology provider says that as emerging move markets towards digital and IPTV delivery, operators and broadcasters must understand the value of metadata and imagery to the viewer experience as well as the role these assets play in search, discovery and navigation.

Established in 2000, E-Vision claims to be one of the leading TV content aggregators in the MENA and Pakistan region. It has secured content, exclusive and non-exclusive, for multiple pay-TV services from all major Hollywood studios, Bollywood and the latest Arabic productions as well as over 600 TV channels from around the globe. E-Vision will now be one of the first pay-TV operators to deliver Gracenote-powered viewer experiences for IPTV, OTT and VOD platforms across TV and mobile applications reaching close to a million viewers in the region.

For the Middle East region, Gracenote Global Video Data provides TV schedules for over 850 channels, multi-language Arabic and English descriptive data for TV shows, movies and imagery that powers guides across linear TV, VOD and OTT. Gracenote assures that its platform-agnostic approach ensures that all broadcasters and TV operators can provide consistent experiences for programming across all services and platforms.

“Operators and broadcasters in the Middle East are looking to use deep descriptive metadata and imagery to create entirely new viewer experiences centred on engagement and interactivity,” commented Gracenote managing director, India, Middle East and South East Asia Geet Lulla. “Gracenote's new Global Video Data offering is the key enabler of next-generation content search, discovery and navigation that will help TV operators and broadcasters in the region engage consumers and deliver breakthrough user experiences.”

“Gracenote was instrumental in E-Vision’s migration to a new delivery platform for our IPTV and OTT services,” added E-Vision CEO Humaid Sahoo Alsuwaidi. “E-Vision creates consistent experiences across all our platforms and Gracenote helped us do just that. Gracenote powers enriched media experiences for our IPTV, OTT and VOD platforms across TV and mobile applications, and creates enriched metadata and high-quality imagery for our regional and international programmes.”