IPTV, OTT leads the way in ‘vibrant’ Asia Pacific pay-TV sector | IPTV | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
Pay-TV subscriptions in the Asia Pacific region are set to rise by 68 million over the next five years, with IPTV and over-the-top (OTT) growth in China and India dominating the landscape, according to a new study.
Asia Pacific pay TV 2019 Digital TV Research 11 March 19
The sector’s revenues are to increase by US$2.35 billion by 2024, however the growth is less than previously forecast by Digital TV Research, predominantly because of the large number of cable subscribers converting to over-the-top (OTT) video services.

“IPTV is the biggest pay TV winner – adding 83 million subscribers between 2018 and 2024 to take its total to 272 million. Much of this growth will happen in China [up by 40 million] as cable subs convert to OTT or IPTV and in India [up by 28 million],” said Simon Murray, principal analyst at Digital TV Research.

China and India together will account for 80% of the region’s 681 million pay-TV subscribers by 2024. The two countries will together supply two-thirds of the region’s extra 68 million subscribers – so they will grow at a slower rate than the rest of the Asia Pacific pay-TV sector.

The **fixed broadband sector in India https://www.rapidtvnews.com/2019012154831/india-s-broadband-subscriptions-near-512mn.html#axzz5hnbzdvL5** is set to be invigorated following the launch of Reliance Jio’s GigaFiber service. The latter is forecast to replicate the success of its Jio mobile operation, which disrupted the market with highly competitive pricing and data packages. IPTV is also set to rise substantially in the region’s third most populous country Indonesia.

Overall, the digital cable TV sector will remain flat overall across Asia Pacific. China will lose 25 million cable subscriptions between 2018 and 2024, with the region seeing a drop of 33 million in analogue cable TV subscriptions. Bucking the trend, however, is India, which will see a rise of 13 million cable TV subscriptions in the next five years.

India’s paid satellite TV services will drop almost 3 million users, mostly due to consolidation in the market. Overall across the region, just 6 million more people are set to sign up for direct-to-home (DTH) services, taking the mature paid satellite TV subscriber base to 89 million in the Asia-Pacific by 2024.