SPN India adds Marathi for Sony Yay! | Programming | News | Rapid TV News
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Sony Pictures Networks India (SPNI) is introducing a Marathi language feed for its kids’ TV channel Sony Yay!, in a move aimed at strengthening its offer in the children’s genre.

Leena Lele Dutta SPNI 7 March 19The channel is now available nationwide in Hindi, Tamil, Marathi, English, Telugu, Bengali, and Malayalam.

All the programmes and their transmission schedule will remain identical across all language feeds, however SPNI hopes the feeds will help extend Sony Yay’s regional reach.

“We are delighted to announce the launch of our Marathi feed. Considering we are the only 100% original desi content TV channel for kids, our aim is to provide our content in every local language preferred by kids,” said SPNI business head kids genre Leena Lele Dutta (pictured).

“In Maharashtra, a very high kid’s viewership comes from various Marathi TV channels that spans across regional GEC, regional movies, regional music etc. It’s only natural that there’s also a huge appetite in kids to consume the content exclusively meant for them in their native language. Our Marathi feed launch is only a step to fill in the gap. It will also give kids a chance to engage with Yaytoons in their local language,” she added.