Five services behind 89% of European subscription streaming revs | Media Analysis | Business
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The subscription online sector is booming throughout Europe but research from Kagan has found that while the sector is lucrative, this wealth is shared mainly by only a small number of video content providers.

Kagan euro streaming 6Mar2019Kagan calculates that currently, of the $6 billion in consumer spending on subscription online video services, five services account for 89% of the total. Moreover, in terms of active paid subscriptions, these top five services represented about 84% of the total market at the end of 2018.

The analyst notes that over the past few years, online video services in Europe have experienced rapid growth, particularly those that follow the subscription revenue model. It adds that global players such as Netflix, Amazon and HBO went direct-to-consumer, disrupting the previous long-term relationship.