ZEE5, Apigate announce first rollout in Malaysia with Celcom | Mobile | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
ZEE5 and Apigate are to bring to Malaysia what they claim will be the largest bouquet of content across languages.

ZEE5 AmitGoenka 5March2018At the heart of the offer for customers of local telco Celcom is a secure payment mode through Apigate’s direct carrier billing API enabling them to subscribe to ZEE5’s content bouquet. This facility is part of the strategic partnership announced at MWC 2019 between the multi-lingual digital entertainment platform and telco ecosystem software provider to deliver content bouquet of across languages and genres to audiences globally #ixzz5hHkwzMnN
The Zee Entertainment Enterprises Limited (ZEEL) offers 100,000 hours of Indian films, TV Shows, news, videos and exclusive originals, across 12 languages including Hindi, English, Bengali, Punjabi, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri and Gujarati. It also offers over 60 live TV channels, including what are said to be ZEE’s most popular channels.

Individual programming on offer includes Tamil TV shows like Sembaruthi, Poove Poochoodava and Yaaradi Nee Mohinil; ZEE5 Tamil Originals including Kallachirippu, America Mapillai and D7 as well as recent blockbusters like Mersal and Kalavu. The bouquet also includes Bollywood blockbusters like Kedarnath and Veere Di Wedding as well as dubbed originals like Abhay (Kunal Kemmu), Final Call (Arjun Rampal) and Rangbaaz (Saqib Saleem).

We have an extremely aggressive global rollout plan charted out for ZEE5 over the next fiscal and ensuring we have the most relevant partnerships in place is a key element of that,” said Amit Goenka, CEO, ZEE International and Z5 Global (pictured). “Malaysia is a high focus market for us, given its huge affinity for Indian and South Asian content and growing appetite for online video content. We will soon be launching content in international languages too including Malay, and we are extremely glad to partner with a key local operator like Celcom to jointly grow the opportunity in this market.”

Added Apigate chief executive officer Zoran Vasiljev: “Online Video streaming is a booming opportunity and we are excited to partner with a fast-growing platform like ZEE5 to enable their global expansion starting with Celcom in Malaysia.”