Linius, Hemisphere scope hyper-personalised video advertising prototype | Ad Tech | News | Rapid TV News
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Furthering its advances into video monetisation, Linius Technologies has partnered with video solutions specialist Hemisphere to build a hyper-personalised video advertising prototype.

linius hemispre 1March2019The solution will be made globally available on the Linius’ SaaS platform, Linius Video Services and the partners say that through their work, for the first time advertisers can combine viewer, contextual and frame-level consumption data with artificial intelligence-generated metadata.

By treating video content as data for the first time with Linius’ patented video virtualisation technology, the prototype is claimed to enable advertisers to deliver and analyse any number of unique ads – with what Linius says is unprecedented granularity – across any number of customised video streams. “No two people ever need see the same advertisement again,” assured Hemisphere managing director Glyn Beaumont.

Linius says that result of the partnership will be that advertisers are empowered to better monetise their ad catalogues because they are able to target individuals with individual ads; dynamically insert individual ads at any point in time within a digital video stream; deliver ad blocker immune advertising; and provide rich player side analytics.

“The hyper-personalised advertising prototype offers previously impossible data combinations, which power hyper-targeted ad delivery and analysis,” added Linius CEO Chris Richardson (pictured left).