OzTAM adds demographic profiles for ratings and measurement | Ratings/Measurement | News | Rapid TV News
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Australia’s official TV ratings firm, OzTAM, has introduced demographic profiles to its Video Player Measurement (VPM) service.

ozviewing 30July2018This enhancement means standard age/gender demographic reporting is now available for all content consumed on participating broadcasters’ video on demand (BVOD) services, complementing the total BVOD audience reporting currently provided, the company said.

These demographic profiles feature in the video on demand and live streaming VPM reports posted on OzTAM’s website and are available to participating broadcasters in their respective dashboards.

“Demographic profiles of BVOD viewing are a welcome addition to OzTAM’s VPM Report,” added OzTAM  CEO Doug Peiffer (pictured left). “This enhancement brings us a step closer to understanding the total TV viewing picture.”

VPM demographics also will be a component of OzTAM’s new total TV currency, Virtual Australia, or VOZ, it announced.

Progressively rolling out in 2019, VOZ will bring together measurement of broadcast viewing on TV sets and connected devices to provide an all-screen, cross-platform planning and reporting standard for Australia’s television industry.